Art & Business

In Art & Business you can read about the art collector Peter Lorange and the artists represented in his collection. Over the last couple of decades, Lorange has acquired works of art according to ten criteria that have their basis in his activities as a businessman and academic, and which he often makes strategic decisions according to. These criteria are quality, diversity, risk and uncertainty, networking, speed, cycle management, discipline, proactivity, positivity, and honesty and integrity.

When Lorange is confronted with difficult choices, he ‘consults’ art from the collection which can contribute with new dimensions and lead to better decisions. Art is simply a kind of conversational partner.

Author Peter Lorange holds a PhD in Business Administration from Harvard. He has a diverse background as a leader in academia (MIT, Wharton, BI and IMD) and as a shipowner, investor and entrepreneur (S. Ugelstads Rederi, Lorange Institute, S. Ugelstad Invest).